Selin Erguncu, PhD

Data Scientist

Conference and Colloquium Presentations

Erguncu, Selin & Sayman, Serdar. Attraction Effect on Brand Attitudes. Theory and Practice in Marketing, to be presented in May 2016: Houston, TX, United States.
Erguncu, Selin, Harmancioglu, Nükhet & Srinivasan, Shuba. Decomposing Competition Effects On Mindset Metrics: Marketing Responsiveness and Sales Conversion. Marketing Science Conference, June 2015: Baltimore, MD, United States.
Erguncu, Selin. Integrating Behavioral Biases into Multi-Attribute Utility Theory: An  Application on Product Improvements. INFORMS Annual Meeting, November 2014: San Francisco, CA, United States.
Erguncu, Selin & Sayman, Serdar. Two Types of Negativity Biases in Comparative Evaluations. SJDM Conference, November 2014: Long Beach, CA, United States.
Erguncu, Selin & Sayman, Serdar. Two Types of Negativity Biases in Comparative Evaluations. ACR, October 2014: Baltimore, MD, United States.
Erguncu, Selin & Sayman, Serdar. Attraction Effect on Brand Attitudes. Marketing Dynamics Conference, August 2014: Las Vegas, NV, United States.
Erguncu, Selin & Sayman, Serdar. Attraction Effect on Brand Attitudes. Marketing Science Conference, June 2014: Atlanta, GA, United States.
Erguncu, Selin. Exploring Context Effects with Consumer Mindset Data Across Cultures. Marketing Dynamics Conference, June 2013: North Carolina, United States.
Erguncu, Selin & Pauwels, Koen. Mindset Metrics: How Competition Affects Your Customers’ Path to Purchase. KOS Research Camp, November 2012: Istanbul, Turkey.
Erguncu, Selin & Pauwels, Koen. Competitive Mindset Metrics: Asymmetric Competition Among New and Established Brands. Marketing Dynamics Conference, August 2012: Tilburg, Netherlands.
Erguncu, Selin & Pauwels, Koen. Decomposition of Consumer Attitudes in Response to Marketing Mix. EMAC Doctoral Colloquium, June 2012: Lisbon, Portugal.